Work | Dominique Rivero

Client Background:
‍Eridu is a spiritual energy healer operating in Los Angeles. With a focus on holistic wellness and alternative healing modalities, Eridu sought to revamp their online presence and enhance their social media strategy to attract new clients and expand their reach within the local community.
Client Objectives:
‍Refresh and modernize Eridu's existing website to reflect their evolving brand identity and values. Implement ongoing maintenance and updates to ensure the website remains optimized and functional. Develop a strategic social media plan to increase visibility, engage with followers, and drive client inquiries.
Challenges Faced:
‍Transforming Eridu's website into a user-friendly platform that accurately reflects their spiritual healing services and philosophy. Ensuring consistent and impactful social media content creation to establish Eridu as a trusted authority in the holistic wellness space. Managing the delicate balance between maintaining the website's existing functionality while introducing new design elements and features.
Solution Implemented:
Website Maintenance and Rebranding:
‍Conducted a thorough audit of Eridu's existing website to identify areas for improvement and modernization. Collaborated closely with Eridu to develop a new branding strategy that resonates with their target audience and embodies their spiritual healing practice. Implemented a refreshed website design featuring calming colors, intuitive navigation, and compelling imagery to evoke a sense of tranquility and healing.
Ongoing Website Maintenance:
‍Established a regular maintenance schedule to ensure the website remains up-to-date, secure, and optimized for performance. Implemented software updates, security patches, and other technical enhancements to enhance website functionality and user experience. Provided ongoing support and troubleshooting to address any issues or concerns that arise promptly.
Strategic Social Media Strategy:
‍Conducted an in-depth analysis of Eridu's target audience, industry trends, and competitor activity to inform the development of a tailored social media strategy. Created a content calendar outlining key themes, topics, and posting schedules to maintain a consistent and engaging online presence. Produced high-quality social media content, including inspirational quotes, healing tips, client testimonials, and behind-the-scenes glimpses of Eridu's practice.
Results Achieved:
‍Successful rebranding and relaunch of Eridu's website, resulting in increased user engagement and inquiries from potential clients. Improved website performance and functionality, leading to a seamless browsing experience for visitors. Enhanced visibility and engagement across social media platforms, with a growing follower base and increased interaction with Eridu's content.

Overview:
‍Vintaur Library is a groundbreaking digital platform tailored specifically for the restaurant industry, providing a comprehensive repository of knowledge about alcoholic beverages from around the world. As the UI/UX Designer for this innovative startup, I played a central role in bringing this concept to life by designing an intuitive and visually captivating user interface and experience.
Project Objectives:
‍Design an intuitive and user-friendly interface that caters to the specific needs and preferences of restaurant professionals. Develop a comprehensive database of information about alcoholic beverages, including origin, production methods, tasting notes, and food pairings. Create an engaging and immersive user experience that facilitates learning and discovery while catering to the busy schedules of restaurant staff.
Challenges:
‍Balancing the depth and breadth of information required for a comprehensive library with the need for a streamlined and efficient user experience. Incorporating interactive elements and features to engage users and encourage exploration and learning. Ensuring compatibility and responsiveness across various devices and screen sizes commonly used in restaurant settings.
Approach:
User Research:
‍Conducted interviews and surveys with restaurant owners, managers, sommeliers, and bartenders to understand their information needs and pain points. Analyzed competitor platforms and industry trends to identify opportunities for differentiation and innovation.
‍Conceptualization and Wireframing:
‍Collaborated closely with the Vintaur Library team to develop a conceptual framework for the platform, outlining key features, functionalities, and user flows. Created wireframes and prototypes to visualize the layout, structure, and interaction design of the platform, iterating based on feedback and usability testing.
‍Visual Design:
‍Developed a visually appealing and cohesive design language that reflects the sophistication and professionalism of the restaurant industry while prioritizing clarity and usability. Designed custom icons, graphics, and visual elements to enhance the user experience and convey information effectively.
‍Prototyping and Testing:
‍Built interactive prototypes to simulate the user journey and gather feedback on usability, navigation, and overall satisfaction. Conducted usability testing sessions with restaurant professionals to validate design decisions and identify areas for improvement, iterating on the design accordingly.
Results:
‍Creation of a visually stunning and intuitive user interface for the Vintaur Library platform, featuring a clean and elegant design that resonates with restaurant professionals. Development of a comprehensive database of information about alcoholic beverages, meticulously curated to meet the needs and interests of restaurant staff. Launch of the Vintaur Library platform coming soon.

Overview:
‍Illumination Lighting is a leading provider of lighting design and installation services to global hospitality brands, including Hilton and Marriott. As a freelance Web Designer and Social Media Strategist, I had the privilege of collaborating with Illumination Lighting to maintain their online presence and enhance their digital marketing efforts.
Project Objectives:
‍Ensure the ongoing functionality and performance of Illumination Lighting's website to showcase their projects and services effectively. Develop a strategic social media plan to increase brand visibility, engage with potential clients, and promote industry thought leadership. Strengthen Illumination Lighting's position as a trusted partner for global hospitality brands through targeted digital marketing initiatives.
Challenges:
‍Balancing the need for regular website updates and maintenance with the desire to maintain a visually compelling and engaging online presence. Crafting a social media strategy that effectively communicates Illumination Lighting's expertise and showcases their portfolio while adhering to brand guidelines. Identifying key messaging and content themes to resonate with the target audience of hospitality professionals and decision-makers.
Approach:
Website Maintenance:
‍Conducted regular audits of Illumination Lighting's website to identify areas for improvement and optimization. Implemented software updates, security patches, and performance enhancements to ensure the website remains functional and user-friendly. Provided ongoing support and troubleshooting to address any technical issues or concerns promptly.
‍Social Media Strategy:
‍Conducted market research to understand the preferences and behaviors of Illumination Lighting's target audience on social media. Created visually appealing and informative social media content, including project highlights, industry news, and educational resources, to engage followers and attract new clients.
Results:
‍Successful maintenance and optimization of Illumination Lighting's website, resulting in improved performance and user experience. Enhanced brand visibility and engagement on social media platforms, with a growing follower base and increased interaction with content. Strengthened positioning of Illumination Lighting as a leading provider of lighting design and installation services for global hospitality brands.

Overview:
‍Alisa Kinori Coaching is a coaching service and workshop provider founded by a dedicated mother who offers support and guidance to parents and families striving to create the life they truly desire.
Project Objectives:
‍Develop a new website for Alisa Kinori Coaching that effectively communicates their services, workshops, and values to potential clients.Implement regular website maintenance and updates to ensure optimal performance and user experience. Create a strategic social media plan to increase brand awareness, engage with the target audience, and promote Alisa Kinori Coaching's offerings effectively.
Challenges:
‍Balancing the creation of a visually appealing and user-friendly website with the need for regular maintenance to keep content fresh and relevant. Crafting a social media strategy that resonates with parents and families, addressing their unique needs and aspirations while promoting Alisa Kinori Coaching's services and workshops. Ensuring consistency in branding and messaging across both the website and social media platforms to reinforce Alisa Kinori Coaching's identity and values.
Approach:
New Website Creation:
‍Conducted comprehensive research to understand Alisa Kinori Coaching's target audience, competitors, and industry trends. Collaborated closely with Alisa Kinori to define the website's structure, content, and design elements, ensuring alignment with her vision and goals. Designed and developed a new website using modern design principles, responsive layouts, and intuitive navigation to enhance user experience and engagement.
‍Website Maintenance:
‍Established a schedule for regular website maintenance, including updates, security patches, and content additions or revisions. Implemented performance optimizations and user experience enhancements based on feedback and analytics data to continuously improve the website's functionality and effectiveness.
‍Social Media Strategy:
‍Conducted audience research to identify the preferences, interests, and pain points of Alisa Kinori Coaching's target audience on social media platforms. Developed a content calendar outlining key themes, topics, and posting schedules to maintain a consistent and engaging presence across social media channels.
Results:
‍Successful launch of a new website that effectively communicates Alisa Kinori Coaching's services and values, resulting in increased traffic and client inquiries. Ongoing maintenance and updates to the website ensure optimal performance and user experience, contributing to positive user feedback and engagement. Strengthened positioning of Alisa Kinori Coaching as a trusted resource and partner for parents and families seeking support and guidance in creating the life they desire.

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